This week, T-Mobile announced a few updates to its service plan offers to current and new customers alike. Ranging from changes to family plan structures to new options with individual plans to repricing for tablet lines, T-Mobile is changing things up quite a bit. Additionally, T-Mobile is going to offer free unlimited LTE service for its current customers that attract new customers from other carriers.
Today, T-Mobile has updated its “Simple Choice” family plans to support more than five lines. The new update extends the number of lines allowed on a single account to 10 lines. For each line after the second, it will cost $10 per month. Essentially, this means that the base formula for Simple Choice family plans has not changed, only merely extended: $50 for the first line, $30 for the second line, $10 per line for lines 3-10. Just as before, any line can be upgraded to unlimited full-speed 4G LTE data for $30 more.
T-Mobile’s “Simple Starter” individual line plan will receive a slight update as well. Currently, Simple Starter provides unlimited talk and text with 500MB of data for $40 per month. Unlike Simple Choice, Simple Starter does not throttle throughput down to 128Kbps after hitting the limit or charge overages like AT&T and Verizon’s plans do. Instead, data access is cut off and subscribers are offered “data passes” to add more data usage. Starting on September 3, any subscriber of Simple Starter can increase the data bucket size to 2GB for an additional $5 per month. This $45 per month plan undercuts similar offers from AT&T (for $65 per month) and Verizon (for $60 per month), which have an automatic $15 per GB overage that Simple Starter lacks.
Finally, T-Mobile is revising tablet plan costs slightly. Starting on September 3, adding a tablet to an existing T-Mobile Simple Choice plan account will cost only $10 per month and the amount of full-speed data allocated to the tablet line will equal the smartphone line’s full-speed data allotment (up to 5GB) plus the free 200MB that every tablet gets.
These changes bring T-Mobile in-line with its peers on some (such as 10-line accounts) and surpass its peers in others (such as undercutting on low-cost individual plans and tablet lines). It also shows that T-Mobile is constantly adapting its plans to meet the needs of its current and potential customers, as any good company providing a service should do. Naturally, T-Mobile wants to spread the love to as many people as possible, particularly those who are still with AT&T, Verizon, Sprint, and other “old guard” carriers. To help things along, T-Mobile is adding a new incentive to its referral program. Starting on August 29, T-Mobile customers who get others to come from AT&T, Verizon, or Sprint and the new subscribers will receive a free upgrade for a year to unlimited full speed data for a year once the referral is registered at t-mobile.com/referral. If the referrer already has unlimited full speed data, then a $10 monthly recurring bill credit for a year will be given instead.
All in all, it appears that T-Mobile is continuing to shake things up, and it is shaking it up very well.